How do I start a Career in Brand Management?

A Career in Brand Management has always intrigued me. For me understanding Why I want to choose a Career in Brand Management is phenomenally more important than figuring out How to get into Brand Management. It had been a while since I was researching about a Career in Brand Management, when I came across:

Gunjan Singh's professional point of view!

Gunjan Singh invested 15 years & 6 months in Brand Management. Gunjan Singh has worked in Brand Management as Head of Marketing in Gourmet Investments Private Limited. In Gunjan Singh's own words, this is how Gunjan Singh got into Brand Management: "After completing my Bachelors in Commercial Arts from Apeejay Institute of Design, I started my career with The India Today Lifestyle division where I worked for 8 years followed by India Se and DML Live in Singapore. I am Head of Marketing at Gourmet Investments Private Limited."

Career Video on Brand Management

In a video, Gunjan Singh has talked about various aspects of a Career in Brand Management. Gunjan Singh started by explaining Brand Management as: "Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. A brand manager monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service." I watched the full video and I absolutely loved it.

It is easy to Google information about what Qualifications are needed to enter Brand Management, this video went a step ahead to talk about the body of knowledge one needs to develop to excel at Brand Management. Gunjan Singh touches upon these in the Education section of the Video:
  • Different Sectors
  • Target Market
  • Competition
  • Marketing
  • Brand Knowledge
Skills are the most important factor determining success in a particular Career.
Gunjan Singh then explains why these Skills are essential for a Career in Brand Management:
  • Creativity
  • Discipline
  • Decision Making
  • Communication
  • Networking
  • Team Work
  • Multi Tasking
There are great positives of this Career.
Gunjan Singh believes that the following are some of the Positives of a Career in Brand Management:
  • Challenging Profession
  • Creative Work
  • Create Brands
  • Flexibility
It is important that one develops a fair understanding of the Challenges of this Career.
And, Gunjan Singh believes that one needs to prepare for following Challenges of a Career in Brand Management:
  • Deadline Oriented
  • Competiton
  • Breaking Barriers

In the final section of the video Gunjan Singh talks about How a day goes in a Career in Brand Management. This video is by far the best video on a Career in Brand Management, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video:

Career Counseling 2.0

This video on a Career in Brand Management opened my eyes to a completely new perspective and got me interested in LifePage. LifePage has the most comprehensive Career List. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 LifePage has created the largest knowledge repository of Careers in the whole world. I salute the efforts of Team LifePage. I also encourage you to learn more about LifePage on:

Similar Career List on LifePage

I continued with my research on LifePage and thoroughly studied these links to gain more perspective:

Information about other Career Options

I also looked out for more information about other Career options and found these great articles:

Interesting Career Articles

3 Fundamental problems with Career Guidance3 Fundamental problems with Career Guidance
Most important aspect of choosing a CareerMost important aspect of choosing a Career
The App that will help you find which Career is best for youThe App that will help you find which Career is best for you
Unemployability in India – problem hiding in plain sightUnemployability in India – problem hiding in plain sight
What’s Next – After Boards?What’s Next – After Boards?

Another very interesting website is created by the leading architecture, interior, landscape design consulting practice in Dehradun A K Associates:


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